By Andy Kerr
Column #26 - Go to next
column
Length: 750 words
Published: 17 July, 1997, Wallowa County
Chieftain
Electricity consumers will soon be able to
choose their power company, like choosing their
long-distance telephone provider. Competition may
lower bills and potentially allow the purchase of
electricity made with less environmental impact.
If the market is competitive, price will not
be the major factor in consumer choice. Since all
electrons are alike, product differentiation will
be the critical competitive factor. Along with
frequent flyer miles promotions, expect the
electric companies to market the
"green-ness" of their product versus
the competition. Market tests elsewhere make
clear that some consumers will pay more for
electricity that has been produced with less
environmental impact.
Most companies will claim their power is more
"green" than their competitors. The
nuclear power industry already touts the air
pollution-free nature of their product, failing
to mention radioactive wastes that must be
contained for tens of thousands of years. While
electricity from natural gas produces less air
pollution than from coal or oil, it still
produces dirty air. Hydroelectric power touts its
renewability over fossil fuels, but it is not
sustainable. Just ask a Columbia River salmon.
There is no truly "green"
electricity presently available to the average
consumer. There is electricity that can be
characterized as less "brown" than
others.
I once calculated how many salmon died
annually to light and heat our former Portland
home. Surprisingly, it was about one-third of a
fish; testimony to the power of the cumulative
effects of many houses like mine and inefficient
electrical uses enabled by power not priced to
reflect environmental costs.
Preferring to eat salmon rather damming them
to power our Joseph house, we've converted to
compact fluorescent lights and our heat now comes
from the ground. Some electricity is still used
to power the compressor and fan, but now three
times more efficiently. Fewer fish die.
Environmentalists have trouble agreeing on
what is green power.
The brown-est electricity that Pacific
Northwesterners use is nuclear and coal. While
some things could be done to make them a little
lighter shade of brown, these can't claim even a
tint of green.
"Natural" gas (methane, a major
contributor to global warming) is relatively
cleaner, but still a very dark brown.
Depending on where sited, wind (can kill
birds) and geothermal power (can mess up hot
springs and national parks) can be significantly
lighter brown.
Hydropower is problematic. The conservation
group American Rivers has proposed standards for
re-licensing dams that no Columbia or Snake river
dam could meet. Yet, the Environmental Defense
Fund is promoting the sale of
"environmentally friendly" power from
that mega salmon-killer, the Bonneville Power
Administration. EDF claims electricity produced
by dams during already-mandated annual spring
"fish flush flows" to speed salmon
smolts to the ocean is "environmentally
beneficial," compared to the power produced
at other times or without the flush. One would
need a high-resolution color spectrometer to
discern the slightly lighter shade of brown
involved.
There is a direct relationship between the
brown-ness of its electricity and the amount of
government subsidies to the industry producing
it. Most subsidized is nuclear power, from
limited accident liability to free waste storage.
Those that use uprather than
conserveresources like oil, natural gas and
coal, receive tax breaks called depletion
allowances.
While a smallbut significantamount
of the market is willing to pay more for green
power, it's more rational to level the playing
field, by either removing tax breaks for dirty
electricity or give similar breaks for cleaner
electricity. In the long run, truly green forms
of energy, like solar thermal heating and
photovoltaic electricity are the cheapest to the
consumer, society and the Earth, but can't
compete against such subsidies. Unfortunately, it
is been government policy to subsidize
consumption, not conservation. Quit subsidizing
the former, and there is no need to subsidize the
latter.
Ironically, we already have technologies that
could reduce electric consumption by
75%with no loss of quality of life. Life
would actually improve as the air would be
cleaner, the salmon would come back and we'd
spend less money on energy.
In any event, consumers are going to need help
wading through the hype to judge the green-ness
or brown-ness of their electricity. Independent
certification is necessary to ensure that
consumer has full and accurate information about
how their electricity is produced. Finally, green
standards should initially be set low to
encourage the development of this new market, and
then progressively raised to move the electric
power market to both renewability and
sustainability.
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